29th October 2026, 07:00 GMT
The new UK-based service uses personalised learning, practical actions and team challenges to help organisations strengthen environmental and social sustainability, including employee wellbeing.
Many organisations have clear sustainability ambitions, but turning them into everyday employee action remains a major challenge. By combining transformacy’s expertise in sustainability transformation and behaviour change with Deedster’s proven digital platform, the partners help employees understand sustainability in practical terms, act in ways that fit their lives, and see how their contribution supports organisational goals. Learn more here.
Deedster’s themed challenges combine bite-sized quizzes with practical “deeds” and repeatable habits, covering sustainability fundamentals, sustainability at work, social sustainability and healthy living. Content can be tailored to each organisation’s strategy, and team challenges, leaderboards and rewards make participation social and motivating.
transformacy works with clients to design campaigns, engage leaders and employees, and use insights to continuously improve outcomes, moving beyond awareness to lasting behaviour change.
Deedster is used by organisations including AstraZeneca, AXA, Swiss Re and BNP Paribas. It has more than 100 corporate clients across over 50 countries, and its community has completed more than 4 million climate actions.
Guy Longmore, Managing Partner (Delivery) at transformacy: “Sustainability is often driven through reporting, governance and supply chain initiatives, which can feel distant from employees. Our partnership with Deedster bridges that gap, turning sustainability into something employees actively participate in, at work and at home. That’s where lasting change happens – when sustainability stops being something just reported and starts being owned by all its people.”
Anders Åkerlund, Deedster co-founder: “Change happens when people feel part of it. transformacy shares our belief that engaged employees are the engine of every sustainability strategy, and together we’re making it easier for UK organisations to make sustainability part of the company DNA.”
The service is available now to UK organisations of all sizes. To find out more or arrange a demo, visit www.transformacy.com/deedster or contact deedster@transformacy.com.
transformacy is a sustainability consultancy that helps organisations embed sustainability into how they operate, engage their people and deliver value to the communities they serve. From social value support to carbon measurement, net zero planning and certification guidance, transformacy turns sustainability commitments into practical, measurable action. Through its partnership with Deedster, transformacy (www.transformacy.com) helps organisations bring employees into that journey and evidence the impact they create.
Deedster provides digital tools and data solutions that help companies and financial institutions measure, explain and reduce their climate impact. From employee engagement to portfolio decarbonisation, Deedster’s technology turns climate ambition into measurable action. Deedster (www.deedster.com) is part of Climcycle Group (www.climcycle.com), the leading SaaS platform for ESG process digitisation, risk analysis, compliance and reporting in the financial industry.