- 3.5x more participants understand their company's sustainability strategy
- 2x more participants see their team taking concrete climate actions
- 88% of employees are proud of their employer for engaging them in climate and sustainability
Why Companies Like Using Deedster.
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Turn ambition into visible, measurable culture momentum
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Ready-to-run content with a quick roll-out
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High engagement through gamification mechanisms
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What You Can Do With Deedster.
Educate & Inspire
Embed sustainability action into your company culture.
Communicate your sustainability strategy in a way that captivates and delights your team. The experience builds strong employee buy-in and moves your net zero journey forward.
- Sustainability learning modules: build awareness with climate literacy content tailored to your organisation.
- Personalised climate actions: employees receive suggestions based on their behaviour, location and lifestyle to reduce their footprint.
- Gamified experience: challenges and rewards that drive participation and a sense of accomplishment.
Engage
Activate employee engagement.
Take your workforce on a journey that builds knowledge across a wide range of sustainability topics and inspires innovation.
- Gamified challenges: motivate teams to take part, track progress and reward participation.
- Peer-to-peer competition: leaderboards and recognition keep employees engaged.
Measure
Track, measure and report impact.
Gain valuable data for sustainability reports and mapping, including Scope 3 commuting and remote working statistics.
- Lifestyle footprint calculators: help employees track progress and see the impact of their actions in real time.
- Impact dashboard: HR, ESG and sustainability teams track collective progress towards carbon goals and participation.
- ESG and CSRD reporting: bring the data into your sustainability and ESG reports.
Who is Deedster for?
Deedster for small and mid-sized businesses
Make sustainability part of everyday work
- Ready-to-run team challenges, no programme to build from scratch
- Mobile-first, with bite-sized quizzes and real-life actions
- Launch in minutes, with onboarding materials provided
Deedster's Awards & Recognition.




Why Partner With Us?
Climate change is the greatest challenge of our time, yet public discussion of sustainability is too often dominated by who to blame and who should act. At transformacy, we believe change starts where you are right now, and that every individual has the power to contribute.
There is no one-size-fits-all solution. That is why we have partnered with Deedster to give organisations a practical way to bring every employee on their sustainability journey, through engaging team challenges, bite-sized learning and real-life actions, with guidance and recognition of progress at every step.
Essity wanted a fun and engaging way of conveying its sustainability strategy to its employees.
"Working with Deedster has been easy and very beneficial. We at TENA are very passionate about sustainability and protecting the planet and finding sustainable ways to do that, step by step. The Deedster Challenge gave our internal colleagues an opportunity to go into the topic and understand both our strategy and how you easily can do changes without sacrifices your whole life but really find sustainable habits that feel good to do every day"
AstraZeneca has committed to achieve zero carbon emissions in its operations by 2025 and to be carbon negative across its entire value chain by 2030. To help raise climate awareness among employees, AstraZeneca partnered with Deedster.
"We chose to work with Deedster because their tool provides information and guidance on climate action, both at a personal and work-related level. It raises awareness in a fun and engaging way, and encourages the adoption of new, sustainable habits. The feedback from participants was very positive, and we hope that it will lead to long-term changes in mindset and action.”
The work with Deedster is part of reaching If’s ambition to be the most trusted insurance company and actively contribute to a more sustainable society. The goal for the challenge with Deedster was to let the employees learn more about If’s own sustainability work, and the climate and inspire them to new habits that can reduce their carbon footprint.
“We looked at different opportunities to involve our employees in our sustainability work in a fun and inspiring way. Deedster's solution fit us like a glove - a nice combination of value and pleasure. The employees' general knowledge of sustainability and awareness of If's own work with sustainability has increased significantly. It is very fun to see that many employees will continue their sustainability journeys even after the challenge has been completed. A very nice and professional collaboration. Deedster has really delivered.”
“Deedster has been an outstanding partner. Their passionate team significantly enhanced engagement through innovative content, gamified app features, and insightful reporting.”
Ben Felden – Swiss Re, Switzerland
“This has been a successful concept. We have kept doing it, and the employees have really appreciated it. Our employees have appreciated being able to talk about what we have done, to our customers – who in turn have been inspired by this.”
FAQs.
What is Deedster?
Deedster is a gamified employee engagement app that helps organisations turn their sustainability strategy into everyday action. Employees calculate their carbon footprint, complete themed learning quizzes and take real-life actions (“deeds”) in team challenges. Organisations get engagement and impact data in return. Deedster is used by more than 100 organisations across 50 markets.
