Announcement: A new way to strengthen social value in bids

transformacy and BidCraft are working together.

We're pleased to share that transformacy is now collaborating with BidCraft to offer a streamlined way for bidding teams to address the social value elements of their submissions.

BidCraft is a UK-based bid consultancy that helps companies secure large, complex public sector, defence and framework contracts. As a team of self-described bidding artisans, they act as an independent critical friend, working sleeves-rolled-up alongside their clients to collaboratively craft bids and capabilities that actively avoid loss, so that vital contracts are more likely to be won and retained. They are also the authors of BSI PAS 360, the international standard for bid and proposal management, developed in collaboration with BSI and APMP. Their services span the full bidding lifecycle, from hands-on, deal-focused support on must-win opportunities, through training that gives teams the skills, know-how and confidence to improve bidding performance, to change programmes that benchmark, build and transform entire bidding functions. The common thread is a simple principle: in procurements where every point counts, every scored element has to pull its weight.

That's where our collaboration comes in.

Social value now carries significant weight in UK public sector tenders, and the quality of the response often separates winning bids from losing ones. But in practice, social value is frequently brought in too late, developed in isolation from the wider bid story, or written in ways that feel generic rather than specific to the contract. Good intentions end up leaving scored points on the table.

Through this collaboration, BidCraft clients can now access transformacy's social value expertise as a joined-up part of their bid support. transformacy will deliver the social value response as a specialist input that sits within the wider BidCraft engagement, aligned to the solution, the evaluation criteria, and the scoring strategy from the outset. Clients get the benefit of BidCraft's bid craft and transformacy's social value depth in a single, coherent offering, without the fragmentation that usually comes with bringing in a separate specialist.

For bidding teams, the practical benefits are straightforward. Social value is shaped early enough to influence the solution rather than chase it. Responses are written with the evaluator, the scoring criteria and the wider bid narrative in mind. And the social value story lines up with the rest of the submission, so the whole bid reads as one joined-up proposition.

We'll be sharing more in a follow-up piece that goes into the specific pain points we see across live bids and how this combined offering addresses them in practice. For now, if you're preparing for a tender where social value is in the mix, we'd encourage you to get in touch with either team early. The earlier we're involved, the more ground we can help you make up.

Do you need support with the Social Value elements of a proposal?

Our team of experts are here to help.

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You can learn more about BidCraft's BidEdge service at bidcraft.com/bidedge, and about transformacy's social value work here.