AstraZeneca has committed to achieve zero carbon emissions in its operations by 2025 and to be carbon negative across its entire value chain by 2030. To help raise climate awareness among employees, AstraZeneca partnered with Deedster.

"We chose to work with Deedster because their tool provides information and guidance on climate action, both at a personal and work-related level. It raises awareness in a fun and engaging way, and encourages the adoption of new, sustainable habits. The feedback from participants was very positive, and we hope that it will lead to long-term changes in mindset and action.”

The work with Deedster is part of reaching If’s ambition to be the most trusted insurance company and actively contribute to a more sustainable society. The goal for the challenge with Deedster was to let the employees learn more about If’s own sustainability work, and the climate and inspire them to new habits that can reduce their carbon footprint.

“We looked at different opportunities to involve our employees in our sustainability work in a fun and inspiring way. Deedster's solution fit us like a glove - a nice combination of value and pleasure. The employees' general knowledge of sustainability and awareness of If's own work with sustainability has increased significantly. It is very fun to see that many employees will continue their sustainability journeys even after the challenge has been completed. A very nice and professional collaboration. Deedster has really delivered.”

“Deedster has been an outstanding partner. Their passionate team significantly enhanced engagement through innovative content, gamified app features, and insightful reporting.”

Ben Felden – Swiss Re, Switzerland 

“This has been a successful concept. We have kept doing it, and the employees have really appreciated it. Our employees have appreciated being able to talk about what we have done, to our customers – who in turn have been inspired by this.”